WRY NATION is an international design studio based in Barcelona and Cologne. We interact as a sparring partner for our clients, helping them to develop sustainable brand and product experiences through a wide interplay between digital and analogue media. Our process is distinguished by a conceptual and data driven approach to find your unique voice.
→ HOW WE WORK
CASE STUDIES
VIDEOASK by typeform
BRANDING
GUIDELINES
VideoAsk is a conversational experience tool built by Typeform to improve the interaction with customers. After an in-house branding the website showed inconsistencies that would make future developments harder to achieve. The mission was to transfer the existing design into a holistic design system. Our research identified that the design transfer required an initial redesign process. The outcome included extended brand guidelines and a fully documented design system.
DIFFMIX (European Capital of Culture 2022)
BRANDING
DESIGN-SYSTEN
Diffmix is a project within the framework of the European Capital of Culture Esch2022. Citizens were invited to mark places in the municipality, where invited artists will create interventions. The briefing was to create a tool for the citizens that allows them to appropriate the project’s communication. Due to the diverse users, we had to come up with guidelines that are flexible enough to work in various DTP software and on different operating systems. We created a Design-kit which includes templates, best practices and rules to guarantee an overall look and feel of the project.
CHRISTIE’S
BRANDING
DISCOVERY WEBSITE
Christie’s is a more than 250 years old company in which suffer from pre digital structes. We located unproductive and time consuming processes and identified the main challenges. During 2 years of close collaboration with product owners and stakeholders we rebranded their discovery page (Christies.com)and build several internal products. The whole process is included in their ticket system and provides phases of research, prototyping, testing and development.
HAPPYCAR INTERNATIONAL
BRANDING
CORPORATE COMMUNCATIONS
Within only 35 participated sprints we worked out a completely responsive redesign of the product. Together, we analyzed nearly every part of the customer journey. We improved the product to a responsive-behavior, new landingpages, responsive sales-funnel, a new after- buy and customer-care concept.
WERTHEIM
BRANDING
CORPORATE COMMUNCATIONS
Wertheim is the first slow-working-place located in Cologne. The first meeting elucidate the importance of design for the CEO. After we identified the multiplicity of their communication channels, we saw the importance of a flexible design system. The corporate design represents the open space (mental and physical)of the Wertheim. A prominent placed logo and the horizontal line defines the format and fits to every kind of publication.
© WRY NATION, 2023
© WRY NATION, 2023