VideoAsk is a conversational experience tool built by Typeform to improve the interaction with customers. After an in-house branding the website showed inconsistencies that would make future developments harder to achieve. The mission was to transfer the existing design into a holistic design system. Our research identified that the design transfer required an initial redesign process. The outcome included extended brand guidelines and a fully documented design system.
The redesign process was deeply linked to the creation of a pattern library. This tool helps the internal design team accelerate processes and guarantees a consistent look and feel.
In close cooperation with the typeform co-fonders, David Okuniev, we created a module library to facilitate the content creation – editors are now able to create brand conform webpages with no need of design or coding skills.