WRY NATION is an international design studio based in Barcelona and Cologne. We interact as a sparring partner for our clients, helping them to develop sustainable brand and product experiences through a wide interplay between digital and analogue media. Our process is distinguished by a
conceptual and data driven approach to find your unique voice.
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What's the soul of your brand?
A strong brand serves as a crucial strategic and financial indicator for the value and authenticity of an organization’s’ product. A strong focus on the development of a unique and solid organizational identity enables you get the most suitable value proposition to fit your customers’ every need. By realizing and sharing your company’s vision with your customers and your workforce you increase admiration and loyalty.
In order to transmit your company’s core values we craft brand narratives consistent with your brand identity. Therefore it’s crucial to go beyond graphic design limits and set a thorough communication framework. Together we will define your brand’s voice and establish a human-to-human conversation. A well driven brand strategy will lead you to a strong emotional customer connection and a higher brand equity. That’s why our branding process includes research-, strategy- and design stages carefully planned and shared with you, followed by an implementation and execution phase.
What's the soul of your brand?
A strong brand serves as a crucial strategic and financial indicator for the value and authenticity of an organization’s’ product. A strong focus on the development of a unique and solid organizational identity enables you get the most suitable value proposition to fit your customers’ every need. By realizing and sharing your company’s vision with your customers and your workforce you increase admiration and loyalty.
In order to transmit your company’s core values we craft brand narratives consistent with your brand identity. Therefore it’s crucial to go beyond graphic design limits and set a thorough communication framework. Together we will define your brand’s voice and establish a human-to-human conversation. A well driven brand strategy will lead you to a strong emotional customer connection and a higher brand equity. That’s why our branding process includes research-, strategy- and design stages carefully planned and shared with you, followed by an implementation and execution phase.
Why do your users behave the way they do?
There are evolutionary causes to people’s behavior, often triggered by deep-seated emotions. In the far past, they were predominantly motivated by an immediate and vital instinct to stay safe in a hostile environment. Today we cannot always explain why customers act the way they do or exactly why they are mesmerized by one product and bored to death by another. So we need to dig deep into your users’ persona to understand their pains, motivations, and goals.
We’ll help you analyze emotion-driven KPIs and observe user behaviour, track customer needs and define your roadmap. We can identify behavioral, cultural, and technological shifts and build up psychologically-driven segments, personas and user journeys to boost your user-acquisition, -engagement, -conversion and -retention.
Why do your users behave the way they do?
There are evolutionary causes to people’s behavior, often triggered by deep-seated emotions.
In the far past, they were predominantly motivated by an immediate and vital instinct to stay safe in a hostile environment. Today we cannot always explain why customers act the way they do or exactly why they are mesmerized by one product and bored to death by another. So we need to dig deep into your users’ persona to understand their pains, motivations, and goals.
We’ll help you analyze emotion-driven KPIs and observe user behaviour, track customer needs and define your roadmap. We can identify behavioral, cultural, and technological shifts and build up psychologically-driven segments, personas and user journeys to boost your user-acquisition, -engagement, -conversion and -retention. We can also guide your strategy for staying relevant with Millennial and Generation Z customers.
What should your product feels like?
All great product development starts with a clear customer- and market-driven strategy. In communication with executives and other key stakeholders, we build a foundation for the entire product lifecycle and define the vision of your product. Targeting the product to the customers persona helps you find their pain points and facilitates realigning your identity. This prevents you from making mistakes by building a product in an echo chamber, driven by assumed or false consensus.
An explanation of how exactly your product solves customer problems can deliver a specific set of benefits that determine the typus of your product. The identified target and value of the product helps you to break down the challenges into a clear roadmap. This includes details about key product requirements — such as releases, features, user experience, design and technical specifications.
What should your product feels like?
All great product development starts with a clear customer- and market-driven strategy. In communication with executives and other key stakeholders, we build a foundation for the entire product lifecycle and define the vision of your product. Targeting the product to the customers persona helps you find their pain points and facilitates realigning your identity. This prevents you from making mistakes by building a product in an echo chamber, driven by assumed or false consensus.
An explanation of how exactly your product solves customer problems can deliver a specific set of benefits that determine the typus of your product. The identified target and value of the product helps you to break down the challenges into a clear roadmap. This includes details about key product requirements — such as releases, features, user experience, design and technical specifications.
SELECTION OF CLIENTS
◘ CHRISTIE’S
In the last 2 years our team created and implemented hollistical guidelines to their internal products, build new products from scratch and rebranded the Christies.com web experience.
◘ HAPPYCAR.DE
Within only 35 participated sprints we worked out a completely responsive redesign of the product. We analysed nearly every part of the customer journey. And improved the responsive- landingpages, funnel, the after buy and customer care concept.
... Ongoing Collaboration
◘ TYPEFORM.COM
The mission was to transfer the existing design into a holistic design- system. Our research identified that the design transfer required an initial redesign process. The outcome included extended brand guidelines and a fully documented design system.
◘ BILLIGER MIETWAGEN
4 Years long-term relationship with more than 100 participated scrum sprints. Together, we iteratively improved every part of the product, including the full range of marketing instruments. Fully integrated in their ticket systems we worked in their cologne office and remotely from ours.
HOW WE WORK
① ANALYZE
Market- and user data- analysis to create scenarios.
② DEFINE
Define the potential and feasibility of the project and create a task flow.
③ CONCEPT
Create a strategy and experience with storyboard and wireframing tools.
④ VALIDATE
Translate the wireframes into a prototype and test user flows.
⑤ DEVELOPMENT
Design the Interface and build UI Components.
⑥ DEPLOYMENT
Create a pattern library with specs and test implementation.
◘ ENVIRONMENT
We have offices both in Barcelona and Cologne and can manage projects both locally and remotely. For intensive project situations we do follow-ups and meetings at your office or any other location of your choice. Throughout our career we have been in close contact with all parts involved in our clients’ business: Products Stakeholders, Product Owners, Developers as well as CXO’s, CPO’s and other C-Level’s.
◘ DEADLINES
Whether we are integrated in your company's scrum process or working as an external team, we ensure that our process increments are made available on time.
◘ COMMUNICATION
Clear communication channels are essential throughout the duration of the project. Therefore we are happy to operate within your local ticket system, slack channels etc..
WORKING CASES
→ My product needs an updated interface → I want a Prototype for my Startup → I want to increase my platform’s conversion rate → I’m looking to hire a UX/UI designer to join my team → I want to improve the usability of my product
Tell us about your challenge:
© WRY NATION, 2022
© WRY NATION, 2023